Chris Do is an Emmy-winning designer, author, and education mogul best known as founder of The Futur, a global business education platform for creatives, and founder of the renowned agency Blind. He built an eight-figure agency in the brutally competitive design world, not just by his creative work, but through strategic pricing and a relentless focus on business skills. His journey and teaching now empower millions of creatives to break free of underpricing and build thriving, sustainable careers.
On this episode we talk about:
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Chris’s journey from $30/hour design gigs to scaling an elite agency and multimillion-dollar education business
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The psychology of pricing: why most freelancers and creative founders stay broke, even with plenty of work
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How to set and defend premium prices—even in a crowded or “saturated” market
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Building leverage by learning to say no, knowing your worth, and always leaving a great reputation behind
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The role of reputation, referrals, and scaling with collaborators to escape the “time for money” trap
Top 3 Takeaways
1. Pricing power starts with self-worth—charge more, stand your ground, and let value (not fear) drive your decisions.
2. Scarcity is strength: saying no to the wrong clients unlocks time, pricing advantage, and better long-term opportunities.
3. Your future business is built on the reputation and relationships you create today, no matter your current rates or experience.
Notable Quotes
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“The price I give you today will always be the cheapest. Wait to see tomorrow’s bill.”
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“If you have a problem with it, check with my past clients. My results are my proof.”
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“Never ask the universe for less, because it might just answer you.”
Connect with Chris Do:
Instagram: @thechrisdo
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