
Marketing Lessons for Companies Big and Small
HBR IdeaCast
00:00
What Can a Print Catalogue Do for You?
i wanted to ask you about print catalogues. Cause i know you've written on h b art at org about how those have somewhat surprisingly, made it come back. What can a print product like that do for you, whether you are a retailer or another kind of company? I think that, you shopping is no longer just shopping. And so your catalogue becomes a brand's own personal magazine where they can act ytell great stories.
Play episode from 08:34
Transcript


