How Apple is building an army of 'faithfuls' in one of the world’s most price sensitive markets
Daybreak
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Introduction
Apple CEO Tim Cook inaugurated India's first Apple retail store in Mumbai. iPhone shipments to India doubled to 6 million units in 2021 and were expected to cross 7 million in 2022. But Apple sells more than 50 million units annually in markets like China and the US. So why then is Apple making all this effort here?
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Transcript
