4min chapter

How I Learned to Love Shrimp cover image

Silvano Lieger on a nationwide ballot initiative to end factory farming

How I Learned to Love Shrimp

CHAPTER

Centine's Campaign: A Million U-Spent

I think the whole campaign didn't cost more than $2 million. We still had room for funding, especially with advertising. This year, we're sure not launching another national initiative. No way. You want to have the summer together signatures. I can see that happening next year."

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