What Employer Branding Is And How To Build It For Your Business
The Duct Tape Marketing Podcast
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Attracting Talent Is Not the Only Conversation
There's plenty of evidence and research that shows a bad brand you have to pay a premium to bring in talent that matters. You get all these claims and you're like that's great but none of them are provable, he says. "You don't want to do that saying you're innovative it's just some bs," the CEO adds. 'If you focus on a non objective value focus on the subjective value'
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