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Judson Brewer: Addiction and the Craving Mind

The One You Feed

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The Role of Reward-Based Learning in Behavior

The more that a behavior is repeated, the more we learn to see the world through a lens that is biased based on rewards and punishments from previous actions. This process was set up probably so we'd remember where food is. So the trigger in this case would be seeing berries or something that looks nutritious. The reward would be that dopamine signal that says, hey, that was good, do it again. And that really is at the heart of our behavior.

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