216 - The Biggest Mistake Most B2B Marketers Are Making RIGHT NOW | The MarTech Podcast
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The Number One Way to Get a Line With Your Sales Team
In two thousand 17, the company didn't care about any metric except how much revenue is marketing generating? And so other marketers and companies thare that have a lot more marketing inf structure, marketers can hide behind metrics that don't matter. So there's an important distinction here, that it's not just about volume and quantitative metrics. While number of inbound signals, number of hand raisers, number of leads, there has to be some sort of ain, what o calling qualitative.
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