Commerce Media Trends and Opportunities | Behind the Numbers: Special Edition
Behind the Numbers: an EMARKETER Podcast
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Navigating Economic Turbulence in Retail Media
This chapter examines the impact of economic crises on retail media, contrasting experiences during the pandemic with potential future challenges linked to tariffs and trade tensions. It highlights the resilience of sectors like groceries, the fragmentation of buying platforms for advertisers, and the transformative role of last mile intermediaries. Additionally, it explores significant developments in retail media, including Amazon's technology offerings and innovative strategies from companies like DoorDash, hinting at a shifting landscape filled with both challenges and opportunities.
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