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TKE: Creativity and risk in brand building, with John Schoolcraft, Oatly
Beautiful Misfits
Be a Leaf on a Tree
During covid people turn to local businesses more and more. Businesses can continue to build on this in a myriad of ways. If youre office based, it's about creating connection within your team. It's about building powerful relationships with external partners. If you're on line, creating community between the people who buy into your brand. Each small, seemingly trivial connection, whether it's on line, face to face conversation at a meeting, or bumping into someone on the street is a small spark.
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