Encore: Häagen-Dazs vs Ben & Jerry's | Doughboys and Dead Heads | 3
Business Wars
00:00
Flavors, Activism, and Rivalry: The Ben & Jerry's Story
This chapter explores Ben & Jerry's competition with a copycat brand and the impact of the Grateful Dead's Cherry Garcia flavor on trademark challenges. It also delves into the internal debates within the company about launching Peace Pops to support activism, highlighting the tension between political engagement and business strategy.
Transcript
Play full episode
