Experimentation Makes TV Ads More Effective – David Broockman (UC Berkeley)
Campaign Trend Podcast
The Importance of Content Optimization in Political TV Advertising
Exploring the challenges of short-lived political advertising effects, advocating for content optimization over targeting for more lasting impact.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
