The Importance of Content Optimization in Political TV Advertising

David Broockman is an associate professor of political science at UC Berkeley. He is the co-author of a study published in the American Political Science Review last month titled “How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments.”  In our conversation, we discuss the research and learn what campaigners should do in light of the findings. 

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