Building the World's Best Fire Persona

How do you get an organization to implement that research and insight in their daily things they produce? So phenomenal question. That's, that's a great controlling question. One of the things you must do is you must provide training on your ideal persona. And see when you when you used the world's best fire persona system. We're building this almost a psychographic, this emotional profile of our ideal client. When i see organizations using by the ideal persona, you know correctly. I've got organization right now. They have a gentleman named warrior walter, right?"