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Startup Series: Prime Roots

Inevitable

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How to Start a D2C Business

It seems like there's a bunch of choices. When it comes to go to market, there's the DTC approach that you mentioned. There's a licensing approach where you're enabling big, established brands. You can sell through channel. To whatever degree you're comfortable sharing. And I know you're pre-launch on the product direction. But it'd be helpful to understand your thinking. Also, whether you can or can share in that area?

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