Apple's iOS 7 was an inflection point for the company, says Tim Cook. The iPhone maker had to rethink every interaction and function of its operating system. Cook: "We're a group of creatives who make tools for other creative people"
As Vice President of Human Interface Design at Apple, Alan Dye has spent much of his career working for a company that has done perhaps more than any other to make design sexy, essential, and highly coveted. He joins to discuss his lustrous creative path working with Ogilvy’s Brand Integration Group, Kate Spade, Apple and the brand new, highly anticipated Apple Vision Pro.