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The Role of Rationality in the Protestant Ethic
In Weber's world once we've defined ourselves by our role in society then it's almost as if forces, hidden forces in society encourages to become hyper rational. Modern corporate man for example has totally rationalized his or her conduct with a view to maximizing professional performance. This takes us back to so-called impersonal forces. And that's why Weber has this exceptionally strong distinction in his mind always between conduct that is formally rational and conduct which may or may not be more or less rational.