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Mark Ritson on his Top 10 Marketing Moments of 2021

On Strategy Showcase

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Facebook - The Most Negative of the Bratons in That Portfolio

facebook is clearly the most negative of the bratons in that portfolio. It's going to be providing a service, ultimately. That's the gull so why wasn't it just added on as a divisional brand under a more generic corporate brand? I think there's a bigger play here. What i find fascinating is zackeberg, liant as he is, can't see the most obvious thing, which is his presence as a visible source of face books identity - an enormous handicap. He sees where the puck is going. And the idea of social media applications disappears and evolves into the metaverse. That's, that's the big, the really big bed.

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