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Punching back at the NRA with Sacha Baron Cohen and Leo Burnett, Chicago

On Strategy Showcase

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Can We Change the Culture of Guns in This Country?

The campaign aims to change the culture of guns in this country. It's such a big, audacious, bold mission. We picked something that we felt was undeniable on both sides,. On both sides, we should have all basic, universal background checks for guns. The most basic thing would be when you go to buy a gun, there is a background check conducted on each individual. And i'm sure they exist at some point but don't do enough time to do them properly. So it doesn't happen right away. You know, australias was able to take off, i think a third of the guns, get them out of circulation. But that's, you know, that

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