How to Increase Your Color Options for Printing Profits

Sarah: One tip that I have that really surprises people is that you shouldn't add in too many color options for the shirts that you sell. Marketing psychology studies show that when customers are presented with lots of different options, that they become overwhelmed and start to worry that they're going to choose the wrong one and regret it. And so that is why I usually recommend sticking to at most five colors or if you really want to increase it up to 10 meaningful colors. This is printing success, crisp tips by Sarah from wholesale TED.