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E105: How To Get Rich With Crypto AI And Content (Without Getting Lucky) - Kaito AI Founder

When Shift Happens Podcast

CHAPTER

The Rise of Personal Brands in a Digital World

This chapter explores the increasing significance of personal branding in today's social media landscape, emphasizing its impact on entrepreneurship and consumer decision-making. The speakers highlight the challenges faced by those who neglect personal branding and analyze the parallels between attention and financial value in markets, particularly in cryptocurrencies. They also critique existing compensation models for creators in the digital economy, advocating for a transformative change to better support all contributors.

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