Nailing the Problem, Asking Great Questions & Overcoming Confirmation Bias with David Priemer, Founder of Cerebral Selling
10/10 GTM
The Trap of Product-Centric Selling and Its Evolution
This chapter delves into the dangers of salespeople fixating on product features instead of truly understanding customer needs. Through psychological insights and an analogy to Cobra Kai, it examines how outdated sales tactics can hinder success in a dynamic market.
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