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FAQ's About Deliverability
Deliverability Defined
Email Marketing
Alyssa Graspal: Sometimes it feels weird to promote things when there's so much just sad stuff or, you know, financial issues. A lot of people are experiencing. So it might feel weird to send out promotions. It's a great time to reevaluate and see what does your audience need right now and maybe pivot a little bit. She says open rates are not the best metric to always focus on instead engagement is important to focus on.
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