
Harvard Business Professor Explains Investing in NFTs
Afford Anything
00:00
Exploring NFTs: From Digital Ownership to Mass Adoption
The chapter delves into the concept of NFTs and how they enable digital ownership, utility, identity, community, and evolution. It explores examples like sports teams, bars, Broadway shows, and music concerts to illustrate how NFTs can create valuable experiences and connections for fans. The discussion also highlights the potential for NFTs to deepen brand loyalty through digital ownership and community engagement, ultimately creating a whole ecosystem of brand assets and connections.
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