Better Advertising with BTR Media cover image

Getting Started with Amazon DSP: Key Differences from PPC

Better Advertising with BTR Media

CHAPTER

Harnessing Amazon DSP for Effective Marketing

This chapter explores how brands can leverage Amazon's Demand-Side Platform (DSP) to improve their advertising strategies, emphasizing the need for careful budget planning and product readiness. It discusses the differences between self-service and agency-managed campaigns, along with the significance of utilizing Amazon's data for targeted marketing. Additionally, the chapter highlights the importance of granular audience targeting and the role of past purchasers in enhancing campaign effectiveness.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner