5min chapter

Land of the Giants cover image

Tesla vs. The Competition

Land of the Giants

CHAPTER

Tesla's Price Reductions

Tesla has regained the lead 3-2 going into our seventh and final category, brand. What we buy often comes down to how we perceive a brand. Scott Galloway says when it comes to brand identity, Tesla has always excelled. Andrew Hawkins: A lot of people are sick of Elon Musk. There's still the like libertarian D-back Tesla drivers.

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