Transforming Fitness Technology: Evolution and Trends

This chapter explores the origins and growth of a fitness technology summit designed to connect industry executives and foster collaboration. It highlights the significant advancements in fitness technology over the past 15 years, the changing role of technology in operations, and its impact on revenue generation. The discussion also addresses emerging trends for 2024, such as GLP-1 medications and AI integration, emphasizing the importance of personalized experiences and ongoing engagement in the fitness industry.

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