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404: Email Marketing Tips from Australia's Best Marketer
The Side Hustle Show
Picking a Fight
Show some personality, establish who you are, and do the thing that the other people in your space are not doing exactly, when to picking a fight. "If you've got to really cool emals, just think, is this better than the email i send out every week? And probably every week you're not sending out the best thing you've ever written," he says. If you get boring, then stop it and start sending your fresh stuff.
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