Intro

Ep. 331

“Claude’s superpower is connecting with other applications”.

Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations.  Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketing ops lies in harnessing connected AI models.

Mentions

• Want our complete guide to Claude? Get it for free here: https://clickhubspot.com/wkm

• Claude 4 https://www.anthropic.com/news/claude-4

• Claude’s Opus 4 https://www.anthropic.com/claude/opus

• Zapier https://zapier.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.