245 - Derek Sivers on Positioning, Brevity, Simple vs Easy and More
Web Design Business with Josh Hall
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NyQuil - The Best Cough Cold Flu Medicine in the World
The more you specialize in the more at least you show some interest in a nature, something like that, it definitely helps. I highly recommend anybody listening to this podcast go find the classic marketing book called positioning. The author's names are Reese R I E S and Trout. It is a masterpiece of picking your niche niche and the argument in favor of doing so.
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