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#HowIGotHere with John Cutler

ProductLed Podcast

CHAPTER

How to Be an Influencer in Your Company

"It is a game of independence. It is a game about developing like an independent stand up," she says. "You can't force anyone to do this and have it be credible, have it be something that's going to catch on" She breaks down employee generated content into four key areas: subject matter expertise, form factor, distribution tactic and how they like to show up.

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