The So What from BCG cover image

Economic Uncertainty Can Be Your Friend

The So What from BCG

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Are You Ready to Accelerate?

Alan Weisman says companies should be taking a look at how they think about things. He argues that if you are able to understand the early warning signals and recognize those sorts of things, then when surprises happen, you'll be ready to accelerate. The point is not so much to predict these shocks, but rather to try and prepare for a broad range of them," he says.

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