3min chapter

Your Brain at Work cover image

25 Years of Brain-Based Coaching, Pt. 1

Your Brain at Work

CHAPTER

The Importance of Insight in Coaching

Coaching is a healthy part of our business and it's a growing industry, coaching. We wanted impact at scale so that was meaningful, but somehow we brought this IP and weaved it in. And for us, we went from working doing this hugely life-changing work with, you know, a hundred leaders or 200 leaders or 300 leaders a year to doing work that was really life-changing, but with 5 million people a year. Now we have a business that can research and invest and grow and be sustainable.

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