GA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken
Conversion Tracking Playbook
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How to Build a BigQuery Reporting Suite
I think the ROI, it's very high because if you have anybody who's either interested or somewhat technical, they can probably get a look or studio report built that is showing. The data in the tables is shaped in an unexpected way. And that makes some of the queries if you're digging really difficult. So I think there's diminishing returns for sure very quickly.
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