Defining the connectivity tax problem

Joe and Corey speak with Heather Macaulay, co-founder of MADConnect and Audience Choice winner at the Marketecture Startup Challenge.

There is a problem that doesn’t get nearly enough attention: integration debt. Every audience sync, conversion pull, and cross-platform workflow depends on APIs that are expensive to build, harder to maintain, and constantly breaking. That hidden “connectivity tax” is quietly draining engineering time across AdTech and MarTech.

When the plumbing underneath isn’t solid, everything above it stalls.  Learn more about what is needed from the underlying infrastructure to enable data to really work for a company.