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S2 E30 - Early Indicators for Measuring Demand Creation Impact

Stacking Growth | The B2B Marketing Podcast

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Optimizing for Reach

Riht: I feel like for so long, marketers were all about hyper segmentation. But we're out here right now kind of saying that, you know, it actually might be more ben a to have a larger audience. So my rule of thumb is to start with a wide net and as you mature your programms overtime, you can start exploring different segmentation.

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