This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Elon Zuckerberg Ultimate Cage Fight (381)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Importance of Believing in Your Brand

In order to be really right for someone, you have to be willing to be really wrong for someone else. Garth Brook's defended his point of view by basically saying, this is not an argument I'm willing to have because if you want, go, go somewhere else. If you're thinking, how am I going to defend this decision, you shouldn't make it. That's when you're making a mistake.

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