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5 Steps To Drive a Sustainable User Acquisition Strategy with Casey Winters, Eventbrite

Traction

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How Much Did It Cost to Achieve Them?

When you're building this and you're using Google Analytics or another Analytics tool, you're going to see an acquisition source is direct. Direct is not a channel. Something else drove that user to type in your URL or to download the app. At Grubhub, for example, our highest quality customers came from spending money on transit advertising because young professionals are largely on the train or the bus before dinner.

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