Crafting and Selling a Vision for Organizational Success

Exploring the critical role of having a clear and practical vision in driving strategy, execution, and productivity within an organization. From developing a 'vision script' to effectively selling the vision to stakeholders, the chapter emphasizes the leader's pivotal role in fostering alignment and overcoming resistance. Through real-world examples and insights on organizational life cycles, the discussion underscores the transformative power of vision in revitalizing companies and sustaining growth at all stages of development.