
120 Top of Mind by John Hall
The Marketing Book Podcast
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How Likeability Affects Your Business
Likeability is one of the biggest factors when it comes to people doing business with others, or other s. There are so many companies that i know that pay a hundred thousand dollars a year retainers on pr and other an cantamarkiny because they really like the big agency they've worked with for ten years. It's remarkable how much likeability affects everyday life. And also it it helps you grow a business. Even if somebody does a very poor job, and i'll give yo example, be very honest, is at there. I'd rather have somebody give me constructive feedback than just say, oh, you're awesome.
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