Navigating Decision-Making and Rideshare Innovation

Everyone makes mistakes. How do you learn from them? Lessons from the classroom, the Air Force, and the world’s deadliest infectious disease.

RESOURCES:

• Right Kind of Wrong: The Science of Failing Well, by Amy Edmondson (2023).
• "You Think Failure Is Hard? So Is Learning From It," by Lauren Eskreis-Winkler and Ayelet Fishbach (Perspectives on Psychological Science, 2022).
• "The Market for R&D Failures," by Manuel Trajtenberg and Roy Shalem (SSRN, 2010).
• "Performing a Project Premortem," by Gary Klein (Harvard Business Review, 2007).

EXTRAS:

• “How to Succeed at Failing,” series by Freakonomics Radio (2023).
• "Moncef Slaoui: 'It’s Unfortunate That It Takes a Crisis for This to Happen,'" by People I (Mostly) Admire (2020).

SOURCES:

• Will Coleman, founder and C.E.O. of Alto.
• Amy Edmondson, professor of leadership management at Harvard Business School.
• Babak Javid, physician-scientist and associate director of the University of California, San Francisco Center for Tuberculosis.
• Gary Klein, cognitive psychologist and pioneer in the field of naturalistic decision making.
• Theresa MacPhail, medical anthropologist and associate professor of science & technology studies at the Stevens Institute of Technology.
• Roy Shalem, lecturer at Tel Aviv University.
• Samuel West, curator and founder of The Museum of Failure.