How to Avoid Cross Pollination in the Ad Ecosystem

"The ad ecosystem is a mess. Like I don't, I don't fault advertisers for wanting to know where their ads are running," he says. "I have no idea where this is going to show up... Am I going to be on some news exposé because my ad is running next to some alt-right content? Like who knows?" He adds: "It's really scary, but on both sides as an advertiser, where your ads are going and as a publisher, what is showing up on your site"?