Trends in Rent Growth: The Rise of Tertiary Markets

Rental housing economist Jay Parsons makes the case for tertiary markets — smaller metro areas outside the top 50 in size. Jay shares data on how (and why) smaller markets have outperformed on rent growth in recent years, and reveals which tertiary markets might continue to see strong demand for apartments and single-family rentals into the next cycle. Jay also shows data highlighting how investors have increasingly shown interest in smaller markets, which now comprise around 20% of all U.S. apartment sales — up substantially over the last 15 years. Later in the program, Jay brings into the discussion Jasin Alfaro, CEO of Metonic, to dive deeper into tertiary market strategies. Metonic is the Omaha-based owner of 10,000+ apartment units across the Midwest, Texas and California. Jasin reveals why Metonic believes in tertiary markets, what he looks for when selecting a smaller market, and how to sell investors on markets they may not know well. Additionally, Jay brings back recurring segments like "In the News," "New Digs" and "Rental Housing Trivia."