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The Responsibility of Business Is Business

Acton Unwind

CHAPTER

The Impact of a Boycott on Advertising

Bud Light is not a product that you think would have a lot of overlap intuitively with let's say trans activists. Part of the reason is because the incentive structures for advertising executives, particularly of declining brands such as Bud Light are very low. Information dissemination is very easy and this is a social media driven phenomenon here,.

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