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#39 Product analytics and CRAP Talks (with Bhavik Patel)

The Measure Pod

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Is G a Four a Good Tool for Analytics?

Goggle analytics is the main analytic tool that we work with. From in my experience, guglansi is very strong when it comes to understanding your marketing activity. It works quite well for like an ecomist, platfor yo, have tlie ri value at a channel and a spend level. But when you start going deep into the product, it has its own limitations. The team that i've traditionally worked with much prefer working with more bespoke event tracking, base tools. And i think g a four is moving towards event tracking for this purpose.

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