13min chapter

Behind the Craft cover image

Why You Should Push Yourself to Do Hard Things | Nat Eliason (Author)

Behind the Craft

CHAPTER

Long-Term Value in Content Creation

The chapter emphasizes the importance of focusing on long-term projects with lasting value over short-term gains in the creator economy. It discusses the challenges of creating content for platforms like YouTube and avoiding the trap of creating solely for algorithm and audience appeasement, diving into the significance of building a durable personal brand and engaging with an audience beyond current platform trends.

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