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#104 Ingvar Kamprad (IKEA)

Founders

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The Evolution of IKEA: From Mail Order to Retail Innovation

This chapter recounts IKEA's transition from a mail-order business to a successful retail model, emphasizing the challenges of price competition and the need for a physical presence. It explores the innovative concept of self-assembled furniture, and highlights the importance of maintaining a balance between professional ambition and personal responsibilities. Through reflections on Ingvar Kamprad's principles and the company's unique culture, the chapter showcases IKEA's journey towards establishing a distinct identity in the furniture industry.

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