A Holistic Approach to Demand Generation, with Ken Marshall
B2B Growth
00:00
The Most Crucial Step to a Successful Inbound Strategy
The most crucial step, usually, isn't for our clients. It's the mapping between the platform and the product features to a pain point that that person has. Almost never do our customers actually have that mapped out. And that is the seed to any good endbound strategy.
Play episode from 07:14
Transcript
