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164: How The GTM and Data Teams at Snowflake Work Together with Travis Henry and Hillary Carpio

The Data Stack Show

CHAPTER

Mastering Account-Based Marketing

This chapter explores the principles of account-based marketing (ABM) and its contrast with traditional marketing strategies. It emphasizes the significance of personalized outreach, the role of Sales Development Representatives (SDRs) in B2B sales, and the integration of various data sources to enhance account engagement. Additionally, the discussion highlights the evolving partnership between marketing and data teams, underscoring the value of collaboration and shared vision for driving business success.

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