When Should You Pull the Golly?

i have always been talking to cliff about decisions that coaches make that are mathematically indefensible, but our no makes sense from the coach's motivation. At this point, brown goes on a tangent for maybe 15 minutes about that particular play, which has gone down insuperable or as one of the worst coaching decisions in the history of football. And i would explain his logic to you, except that we have much bigger fish to fry. Anyway, talk turns to pulling the goli and hocke. It's not based on data. When exactly should you pull the golly? Tell me the genesis of this paper i love so much.