Nostalgia and Emotions: The Spurs and HEB Commercials

Writer Shea Serrano joins Off Panel this week to talk about writing and his work for The Ringer and in his New York Times Best Selling book The Rap Year Book. Serrano talks the learning curve of writing, how he refined it as he went along, why he marries his writing with original art, how he paired up with Arturo Torres, the intent of The Rap Year Book, the importance of creating a framework for the book, his process for conceptualizing articles, how he makes writing work for him, why writing for exposure is not the way to go, the FOH army (his massive group of fans), and some hoops talk before closing with five questions about a little of everything, including John Wick, who he's looking forward to watching this NBA season, HEB commercials, and more.