G otis blackwell writes the songs, then records a demo, gives the demo to elvis. What hurts is when a so called genius takes the song that you wrote, and that came out of your cultural community, and doesn't change a lick of it. One broken heart for sale. A hit song written by odis blackwell for elvis in 19 60. Twovisas that might be alvis damoin er, the odis dama er.